In traditional agency, Witheriff Group is the clear market leader on the Tweed Coast, ranked #1 across both realestate.com.au and domain.com.au, with more than double the market share of our nearest competitor and an unrivalled understanding of the local buyer. Maddison Road complements this local dominance with national-calibre project marketing expertise dominating national reach and successfully delivering boutique, high-end projects to discerning buyers.

We understand the structural realities of this market: extremely tight stock, constrained future supply, and record tenure rates of 7–11 years have created an undersupplied, highly competitive environment. Casuarina itself is forecast to deliver just over 550 new dwellings in the next six years, with Hugo’s representing a rare and meaningful share of that pipeline — by far the most premium and differentiated offering. Its positioning as the first true wellness-focused, subtropical luxury apartment project in the region ensures its appeal to both the growing downsizer market and the lifestyle-driven investor cohort looking to secure a foothold for the future.

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We know the buyers intimately. Many local homeowners — particularly in the ageing-in-place demographic — will need not just a sales agent but a trusted guide to help them sell their current home and transition seamlessly into a Hugo’s apartment. Our depth of relationships allows us to unlock these buyers, who value discretion, guidance, and local support over size and scale. At the same time, we are highly effective at engaging the non-local market — which accounts for more than 50% of enquiry — through advanced digital targeting, relationship-driven campaigns, and our collaborative conjunctional platform (ARI Central), ensuring maximum reach while preserving the premium narrative of the project.

Hugo’s is not just another development — it is the flagship of this precinct, a once-in-a-generation opportunity to set a new benchmark for the region: a subtropical, designer-led, wellness-centric residential address in one of Australia’s most coveted coastal enclaves. Its promise is to deliver both physical and emotional wellbeing in an exclusive setting — and to be the first of its kind on the Tweed Coast.

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We believe Hugo’s deserves agents who not only understand its significance but can articulate it, assisting to shape and drive its value to deliver results in a way that reflects the quality of the project and the people it will attract. That is what Maddison Road and Witheriff Group do — combine the best of local leadership and project marketing expertise to deliver excellence.